Crossing the quality chasm: a new health system for the 21st century, prepared by the iom’s committee on the quality of health care in america and released. Section on using “thematic niches” as a legitimate tactic for crossing the chasm it turns out instead they were a placeholder for the market tactics used.
The nook book (ebook) of the crossing the chasm: marketing and selling technology project by geoffrey a moore at barnes & noble free shipping on $25.
A summary of “crossing the chasm” by jonathan s linowes, parker hill technology geoffrey a moore, crossing the chasm, marketing and selling high-tech products to mainstream customer (revised edition), harpercollins publishers. I recently spoke to geoffrey moore, who is the managing director of geoffrey moore consulting and a venture partner at mohr davidow ventures moore is the chairman emeritus of tcg advisors, the chasm institute and the chasm group member of the board of directors.
Let's suppose you just created a product that is wildly new, useful and disruptive or you've created a new technology that represents a leap forward in usability, performance and customer value.
I'm here to create change, tell your story, and bridge the chasm between the poor and the privileged based in lufkin tx and available for travel. Crossing the chasm, 3rd edition: marketing and selling disruptive products to mainstream customers (collins business essentials) [geoffrey a moore] on amazoncom free shipping on qualifying offers.
1-16 of 108 results for crossing the chasm crossing the chasm, 3rd edition: marketing and selling disruptive products to mainstream customers. Crossing the chasm: marketing and selling high-tech products to mainstream customers or simply crossing the chasm (1991, revised 1999 and 2014), is a marketing book by geoffrey a moore that focuses on the specifics of marketing high tech products during the early start up period.